designmojo.com.au

Commonly Affected Pages

• Blog posts published through workflows that skip the SEO metadata step
• Product pages relying on the product title as the only configured meta element
• Category and tag pages not covered by SEO plugin template configurations
• Programmatically generated pages without description logic in the template
• Pages migrated from another CMS that lost meta data during the transfer

How to Fix

1. 1.Set meta description templates with dynamic variables for all high-volume page types (products, categories, authors).
2. 2.Write custom descriptions for your top 20 landing pages and highest-traffic blog posts first — these have the most CTR impact.
3. 3.Keep descriptions between 140–160 characters with the primary keyword in the first 60 characters.
4. 4.Avoid duplicating descriptions across pages — unique snippets prevent CTR cannibalization in the SERPs.
5. 5.Export pages with empty meta descriptions via a crawler and batch-update them in your CMS.

Commonly Affected Pages

• Blog posts linking to articles that were later deleted or had their URL changed
• Navigation menus referencing removed or renamed product categories
• Footer links pointing to outdated resources, old press pages, or deprecated tools
• CMS sidebar widgets and related-post modules not updated after content is removed
• Hard-coded template links that weren't updated during URL structure migrations

How to Fix

1. 1.Run a monthly crawl of your site and export all internal 4xx link sources for batch repair.
2. 2.Update links pointing to permanently removed pages, or set up appropriate 301 redirects to related content.
3. 3.Audit navigation menus, footers, and CMS widget configurations — these often contain the most persistent broken links.
4. 4.Where content is permanently gone with no suitable replacement, simply remove the link rather than redirecting to a mismatched page.
5. 5.Implement a custom 404 page with site search and links to your most important sections to recover lost user sessions.

Commonly Affected Pages

• Product category pages with paginated variants (/page/2, /page/3)
• Blog tag and archive pages sharing a base template
• Locale or language variants generated from the same template
• URL parameter duplicates (?sort=price vs. ?sort=date vs. ?color=red)
• CMS-generated pages missing unique title variable substitution

How to Fix

1. 1.Audit your CMS or templating layer and ensure every page type injects a unique variable into the title tag.
2. 2.For paginated content, append ' — Page N' to titles or use canonical tags pointing to page 1.
3. 3.For URL parameter duplicates, implement canonical tags or configure parameter handling in Google Search Console.
4. 4.Set a crawl alert to notify you when new duplicate titles appear before they accumulate.
5. 5.Prioritize fixing duplicate titles on your highest-traffic page templates first — the impact is immediate.

Commonly Affected Pages

• HTTPS and HTTP variants of the same page lacking consistent canonical declarations
• www vs. non-www variants not canonicalized to a single preferred version
• Product pages accessible via multiple URL paths (/category/product vs. /product)
• Paginated series without canonical tags pointing back to page 1 or a view-all page
• AMP pages missing the canonical reference back to their standard HTML counterpart

How to Fix

1. 1.Ensure every published page has a self-referencing canonical tag on its single preferred URL.
2. 2.Audit all canonical tags pointing to external domains or different paths — these are rarely intentional.
3. 3.For duplicate products accessible via multiple URLs, canonicalize to the version with the highest inbound links.
4. 4.Verify your XML sitemap only includes canonical URLs, not their parameter or pagination variants.
5. 5.Use Google Search Console's URL Inspection tool to confirm which URL Google is treating as the canonical.